THRIVE BATH January programme and notice of Bath Conference on 30 March

Thrive BathAs most of you know, Thrive is a training and support programme for the cultural and voluntary sectors in the Bath and North East Somerset area. The programme is funded by Bath & NE Somerset Council and managed and delivered by Mackerel Sky.

We have some really valuable sessions coming up over the next month, which we are sure will be of use to both you and your colleagues. We do hope you will kindly share this email with anyone who you think will benefit from the Thrive Training Programme.  All of our courses have just a small fee as a commitment to attend, while the Webinars are free of charge.


Thursday 15 January. 10am – 1pm
Me as a Leader

A two hour discussion on the role of the leader and how we individually relate to this function in our organisations. We will explore how we respond to the responsibility of leadership and how we can be more effective in our roles.
Click here to book 

Thursday 15 January. 3pm – 5pm
Cultural Strategy & Sustainability

A two hour discussion forum on the impact of cultural strategy and the creation of our own, going beyond the boundaries of the Council strategic discussions. Are we leading the sector? Are we developing the wider audience for our art form? How can we play a strategic role in the development of the cultural sector in the BANES area?
Click here to book 

Friday 16 January. 10am – 4pm
Marketing Skills – from basics to strategy

From identifying our target market to approaching them, from creating a marketing plan to delivering it, this day session introduces the core components of marketing strategy. Delegates will be able to appreciate and co-ordinate a range of marketing activities including social media, press, print, broadcast and online to achieve clear aims and objectives and will develop their awareness of the organisational and marketplace contexts of their work. Models such as the marketing mix and SERVQUAL will be applied to our activity and used to gain insight to developing our marketing skills.
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Monday 26 January. 10am – 4pm
Fundraising and Profitability

This day course is designed as a workshop to build skills in and awareness of fundraising approaches and tactics as well as recognising the crucial importance of full cost recovery. The course will also consider the principle of profitability in the cultural and voluntary sector, commercialisation of cultural assets and generating and using surplus to build financial sustainability.
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Thursday 29 January, Friday 30 January, Saturday 21 March. 10am – 4pm
Creative Business Bootcamps

A three day programme introducing core business skills for creative practitioners and start-up businesses. We will start by looking at strategy and setting aims for our own practice, as well as for the organisation. Financial management will be covered in a very practical way, looking at what you need to know to operate effectively. Your product/service will be explored in terms of benefits as well as the features in order to inform effective marketing planning. We will also look at operational planning and delivery using Agile approaches and we will discuss stakeholder management and interaction as a means to achieve your strategic objectives.
Click here to book

Please note that full details about Thrive Bath events right up until the end of March are available on the website at

We are also exciting to announce that the inaugural Thrive Bath Conference will be taking place on Monday 30 March at the University of Bath. An Early Bird ticket price of just £20 is available until 11 February (normal price £40) and includes on-site parking, refreshments and a hot buffet lunch.

Our keynote speaker is Sue Hoyle, Director of the Clore Programme who will be talking on the subject of leadership in the cultural and voluntary sectors. Other speakers include The Audiences Agency talking about audience development, Natural Theatre Company talking about programming in non-specific spaces, and Tracey Guiry from Literature Works talking about fundraising.

Additional sessions will cover creating and managing high performance teams, maximising digital marketing, and utilising technology to work smarter. Lightning talks will include contributions from regional leaders in their field presenting and discussing issues that are of importance to them and to the sector including ‘What I Wish I Had Known Before”, Creative Commissioning approaches and the Value of Networks.
Click here to book 

If you have any questions about the Thrive Bath programme, please feel free to contact Claire Eason-Bassett on 01872 888089 or email

Best wishes

Thrive Team

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