First report into Theatre-going in Northern Ireland

The first in-depth report in to Theatre attendance in Northern Ireland has been published, showing 8% of Northern Ireland households booked theatre tickets last year, but 76% of ticket buyers were one-time-only attendees.

Demographic information shows that although audiences came from a wide variety of backgrounds, the majority of theatre goers were from groups that are better educated and are high earners.

The Theatre Review 2012 also puts forwards key aims rising from the information gathered; these include aiming to measure impact and value of theatre on top of ticketing data, additional understanding of geographical variables, including venue loyalty and improving frequency of theatre attendance.

The report was produced by the Northern Ireland Theatre Association in association with Audiences Northern Ireland – available to download hereĀ The Theatre Review 2012

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