Dallas Museum of Art takes bold step of offering free general admission AND free memberships

Beginning Jan. 21, the Dallas Museum of Art will take the unprecedented step of offering an unusual one-two punch: Free general admission and free memberships, making it the first art museum in the country to do so, DMA director Maxwell Anderson announced at a press conference this morning.

“Nobody has ever done this,” Anderson said last week in an exclusive interview with The Dallas Morning News. “We’re going to build a model for museum engagement that we believe every other museum like us will want to have.”

More here.

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