CultureHive is a new, free resource to help you discover and share best practice in cultural marketing.
I went to the local launch of this initiative in Bristol the other week, organised by the Arts Marketing Association. Sitting in the Watershed, the Bristol gathering was linked by the wonders of modern technology to the 16 other groups meeting around England with the London launch livestreamed online. Attendees were encouraged to flex their social media muscles by tweeting, Facebooking and otherwise shouting about what they’ve learned.
There was a keynote speech from Arts Marketing guru Russell Willis Taylor. Former head of the English National Opera, Willis Taylor has returned to her native America and now heads up National Arts Strategies in Washington, DC.
Even if you are not a marketing specialist, I would urge you to visit this site – it’s full of inspiring ideas about how to reach audiences. It’s not just about sales, it’s about how audiences and programmes interact.
Featuring key case studies, toolkits, research, articles and more, the site has the tools you need to promote art and culture. Resources have been sourced from across the UK and beyond – from cultural organisations, audience development agencies and consultants.
As part of Arts Council England’s Audience Focus programme, it aims to make everything available to access and download for free. Get started now by entering a query into the search box above, or dip into some of the resources featured on the homepage.